Whether you have a rare Labubu collaboration, a sought-after blind box secret figure, or a standard series piece, our AI identifies your Labubu and provides an accurate current market value. From The Monsters series to exclusive Pop Mart releases, get realistic pricing instantly.
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Labubu, the mischievous elf character designed by artist Kasing Lung and produced by Pop Mart, has become one of the most hyped designer toys in the world. Originally popular in Asia, Labubu figures have exploded in global popularity thanks to celebrity endorsements from Lisa of BLACKPINK and viral social media trends. Limited-edition Labubu figures and rare blind box 'secret' pulls regularly sell for 5-50x their original retail price. The market moves extremely fast, with new series drops selling out in minutes and resale prices fluctuating daily. Knowing your Labubu's current market value is essential whether you pulled a secret figure and want to sell it, or you are considering buying one on the secondary market and want to verify you are paying a fair price.
Understanding what drives the price of labubu helps you get the most accurate valuation.
Different Labubu series have varying values. The Monsters series, Zimomo collaborations, and artist collaboration editions are among the most valuable. Within each blind box series, certain characters are more desirable due to their design and expression, commanding higher resale prices.
Each Labubu blind box series includes ultra-rare 'secret' figures with odds typically around 1 in 144 or 1 in 72. These secret pulls can be worth $100-$1,000+ depending on the series. Chase figures with slightly better odds (1 in 36) are also worth significant premiums over standard figures.
Pop Mart regularly releases limited-edition Labubu figures through collaborations with brands, events, and artists. Convention exclusives, country-specific releases, and brand partnerships (like Labubu x specific fashion brands) command premium prices due to their scarcity.
Labubu figures in mint condition with their original blind box, inner packaging, and character card are worth more. Opened figures in perfect condition with all accessories retain most of their value. Damaged figures or those missing accessories lose significant value in this condition-conscious market.
Labubu comes in various sizes: mini blind box figures, medium vinyl art toys, large collectible figures, and plush keychain versions. Larger vinyl art toys and limited plush editions typically have higher values. The popular Labubu macaron bag charms have their own active resale market.
Get the most accurate valuation by following these tips when photographing your labubu.
Photograph the Labubu figure clearly from the front and back against a clean background
Include the blind box packaging, character card, and any certificates of authenticity if available
For secret or chase figures, photograph any distinguishing features that confirm the variant
Show the figure's condition clearly — even minor paint defects matter in this collector market
The Labubu market is experiencing explosive growth, driven by Asian pop culture influence and social media virality. Pop Mart, the company behind Labubu, has expanded globally with stores across the US, Europe, and Asia. New Labubu series drops consistently sell out within minutes, creating immediate secondary market demand. Resale platforms include StockX (which now lists designer toys), eBay, Mercari, and dedicated Facebook and Discord groups. Prices are highly volatile — a figure worth $200 today might be $100 or $400 next month depending on hype cycles and new releases. The celebrity endorsement from Lisa of BLACKPINK sent prices soaring in 2024, and the trend shows no signs of slowing down. Pop Mart's IPO and expansion suggest sustained corporate investment in the brand.
The most valuable Labubu figures are secret blind box pulls (1 in 144 odds), limited-edition collaboration pieces, convention exclusives, and early series figures that are now discontinued. Celebrity association (particularly with Lisa of BLACKPINK) has also driven demand. Secret figures from popular series can sell for $200-$1,000+, while standard figures from the same series might be worth $15-$30.
Secret Labubu figures are not shown on the outside of the blind box — they are hidden surprises. They typically feature unique colorways, special materials (like metallic or glow-in-the-dark finishes), or completely different designs from the standard series lineup. The character card included will identify it as a 'Secret' figure. You can also compare your figure against the official series checklist on the Pop Mart app.
For buying at retail, the Pop Mart app, Pop Mart stores, and authorized retailers are the primary sources. For secondary market buying and selling, StockX offers authentication services, eBay provides the largest audience, and Mercari is popular for quick sales. Dedicated Facebook groups and Discord servers for Pop Mart collectors offer peer-to-peer trading with knowledgeable community members. Always verify authenticity — counterfeit Labubu figures are increasingly common.
Limited-edition and secret Labubu figures have shown strong appreciation, but the market is volatile and trend-driven. Figures that are hyped today may decline in value if cultural trends shift. As a general rule, secret pulls and limited editions (under 1,000 pieces) have the best long-term value potential. Standard blind box figures are unlikely to appreciate significantly unless the series becomes discontinued and nostalgia increases demand years later.
Authentic Labubu figures have consistent, high-quality paint application, the Pop Mart logo on the base or packaging, an official character card with a QR code, and proper packaging with the Pop Mart holographic seal. Common counterfeit signs include slightly off colors, rough paint edges, misspelled text on packaging, and missing or incorrect QR codes. Buying from authorized retailers, the Pop Mart app, or authenticated platforms like StockX is the safest approach.