Last updated: March 2026
How Much Is My App Worth?
Your mobile app is a digital asset with quantifiable market value. Whether you built a utility app, a game, a subscription service, or a social platform, our mobile app valuation calculator analyzes your monthly active users, revenue, platform, download velocity, and monetization model to estimate what your app could sell for. The app acquisition market is active and growing, with buyers seeking profitable, established apps as alternatives to building from scratch. Get a data-driven mobile app appraisal and understand your app business valuation on today's market.
Mobile App Value Calculator
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Why Knowing Your Mobile App Value Matters
Mobile apps generate billions in revenue annually, and the acquisition market for established apps has become increasingly sophisticated. Apps with proven revenue and engaged user bases are highly sought after because building an app from scratch is expensive ($50,000-$500,000+) and risky — 99% of new apps fail. A revenue-generating app with 10,000+ monthly active users and $3,000/month in revenue could be worth $60,000-$150,000 or more. Many indie developers and small studios sit on apps worth significant money without realizing it. Understanding your app's market value helps you decide whether to continue developing, seek investment, or sell to a buyer who can scale it further.
Key Factors That Affect Mobile App Value
Understanding what drives the price of mobile app helps you get the most accurate valuation.
Monthly Active Users (MAU)
MAU is the primary engagement metric buyers evaluate. Apps with 50,000+ MAU demonstrate product-market fit and user retention. Even non-monetized apps with large, engaged user bases have significant value — acquirers pay $1-$10+ per active user depending on the category. Gaming apps at the low end, fintech and health apps at the high end.
Revenue & Monetization Model
Revenue-generating apps are valued at 3-6x annual profit or 20-60x monthly profit. Subscription-based apps (SaaS-like) command the highest multiples because of predictable recurring revenue. Ad-supported apps are valued lower due to CPM fluctuations. In-app purchase (IAP) apps fall in between. A diversified monetization strategy (subscriptions + ads + IAP) maximizes value.
Platform & Technical Quality
Apps available on both iOS and Android reach the widest buyer pool. iOS-only apps tend to command slightly higher per-user values due to higher monetization potential. Code quality, modern architecture (Swift/Kotlin vs. legacy Objective-C/Java), and clean documentation all affect buyer willingness to pay. Apps built with cross-platform frameworks (React Native, Flutter) can be easier to maintain and thus more attractive.
Download Velocity & Retention
Monthly download numbers show growth momentum. An app gaining 5,000+ downloads/month with 30%+ Day-30 retention is highly valuable. Retention is arguably more important than raw downloads — an app with 1,000 downloads/month but 50% retention is worth more than one with 10,000 downloads and 5% retention. App Store Optimization (ASO) strength and organic discoverability are key value drivers.
Category & Competition
Apps in high-value categories — health/fitness, finance, productivity, education — command premium valuations because users in these categories have higher lifetime values and willingness to pay. Niche apps with defensible positions (specialized tools, regulated industries) can be worth more than broadly appealing but commoditized apps facing intense competition.
Tips for Valuing Mobile App
Get the most accurate estimate by following these tips when evaluating your mobile app.
Enter your monthly active users (MAU) from your analytics dashboard — this is the most important engagement metric
Include all revenue sources: subscriptions, in-app purchases, ad revenue, and any other monetization
Specify your platform — apps available on both iOS and Android are worth more than single-platform apps
Select your revenue model as subscription, ad-supported, and paid apps have very different valuation approaches
Mobile App Market Insights
The mobile app acquisition market has matured significantly, with dedicated marketplaces and brokers facilitating transactions. Flippa lists hundreds of mobile apps for sale at any time, with prices ranging from $5,000 for small utility apps to $5,000,000+ for established apps with large user bases. Acquire.com has become increasingly popular for app acquisitions, particularly for subscription-based apps. Empire Flippers and FE International also handle premium app deals. Strategic acquirers (larger app companies buying competitors or complementary products) often pay 30-50% premiums over financial valuations. The subscription app segment is the hottest category, as recurring revenue predictability makes these apps the most bankable assets in the mobile space.
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Mobile App Valuation FAQ
How much is my app worth?
App valuations depend heavily on revenue, users, and monetization model. Revenue-generating apps typically sell for 3-6x annual net profit. Non-revenue apps with strong user bases are valued at $1-$10 per monthly active user. A subscription app earning $5,000/month profit could be worth $180,000-$360,000. A free app with 100,000 MAU could be worth $100,000-$500,000+ to a strategic buyer.
How are mobile apps valued for sale?
Mobile app valuations use multiple methods: profit multiple (3-6x annual profit for revenue-generating apps), per-user valuation ($1-$10 per MAU depending on category), and revenue multiple (2-5x annual revenue for high-growth apps). The appropriate method depends on whether the app is mature and profitable or early-stage with strong growth. Most brokers use a blend of these approaches.
Where can I sell my mobile app?
The most popular platforms for selling mobile apps are Flippa (largest marketplace, all price ranges), Acquire.com (growing rapidly, especially for subscription apps), and direct outreach to strategic buyers in your app category. For apps worth $500K+, brokers like FE International, Quiet Light, or specialized app M&A advisors can find premium buyers. Apple's App Store and Google Play transfer processes are straightforward once a deal is agreed.
What makes a mobile app valuable to buyers?
Buyers prioritize: predictable recurring revenue (subscriptions), strong user retention (30%+ Day-30 retention), organic growth (not dependent on paid acquisition), clean codebase with documentation, no single-platform dependency, defensible market position, and low operational overhead. Apps that generate revenue passively with minimal maintenance are the most attractive acquisitions.
Can I sell a free app with no revenue?
Yes, free apps with significant user bases have real value. Acquirers buy them for the users, data, and distribution channel, then monetize post-acquisition. An app with 50,000+ MAU and strong retention is sellable even without revenue. The per-user value depends on the category — dating, fintech, and health app users are worth more than casual game or utility app users.