Last updated: March 2026
How Much Is My Blog Worth?
Your blog is a digital asset with real market value — and it may be worth more than you think. Our blog valuation calculator analyzes your monthly pageviews, revenue, revenue sources, domain age, email subscribers, and niche to estimate what your WordPress blog could sell for on the open market. Content sites and blogs are one of the most actively traded digital asset categories, with blogs selling for 30-45x monthly net profit on average. Whether you're considering selling your blog, exploring a website value estimate, or simply want a blog appraisal, this calculator gives you a data-driven answer based on real marketplace transaction data.
WordPress Blog Value Calculator
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Why Knowing Your WordPress Blog Value Matters
Many blog owners invest years creating content and building traffic without ever thinking about their blog as a sellable asset. A WordPress blog earning $2,000/month in profit is worth $60,000-$90,000 on the open market. A blog earning $10,000/month could sell for $300,000-$450,000. These are life-changing amounts of money that many bloggers don't realize they're sitting on. The content site acquisition market is mature and liquid, with thousands of blogs changing hands every year on platforms like Empire Flippers, Flippa, and Motion Invest. Buyers range from individual investors seeking passive income to media companies building content portfolios. Understanding how much your website is worth helps you make strategic decisions about content investment, monetization optimization, and the right time to exit.
Key Factors That Affect WordPress Blog Value
Understanding what drives the price of wordpress blog helps you get the most accurate valuation.
Monthly Revenue & Profit
Net monthly profit is the foundation of every blog valuation. Blogs typically sell for 30-45x monthly net profit, meaning a blog earning $3,000/month profit is worth $90,000-$135,000. Buyers want to see 12+ months of consistent revenue. Multiple revenue streams (display ads + affiliate + sponsored content + digital products) command higher multiples than single-source income because they reduce risk.
Traffic Volume & Quality
Monthly pageviews indicate the scale of your audience. Blogs with 100,000+ monthly pageviews are in high demand. However, traffic quality matters more than quantity — US/UK organic search traffic is worth 5-10x more per visitor than social media or developing-country traffic. Google organic traffic is the most valuable because it's free, consistent, and indicates strong SEO authority.
Revenue Sources & RPM
Display ad revenue (Mediavine, Raptive) is the most passive and valued by buyers. Affiliate revenue provides higher RPMs but is less predictable. Sponsored content is valuable but often tied to the owner's relationships. Digital products (courses, ebooks) can dramatically increase revenue but may require ongoing updates. RPMs (revenue per 1,000 pageviews) above $30 indicate a well-monetized blog in a valuable niche.
Domain Age & Authority
Older domains (5+ years) with established Domain Authority (DA 40+) and clean backlink profiles command premium multiples. A well-aged domain with hundreds of quality backlinks represents years of SEO investment that buyers value. Domains with history of Google penalties, PBN links, or questionable link-building practices are worth significantly less regardless of current traffic.
Email List & Owned Audience
An engaged email list is one of the most valuable transferable assets in a blog sale. A list of 10,000+ subscribers with 20%+ open rates can generate $2,000-$10,000/month in additional revenue through promotions and product launches. Buyers pay a premium for blogs with large email lists because it provides a direct communication channel independent of search engine algorithms and social media platforms.
Tips for Valuing WordPress Blog
Get the most accurate estimate by following these tips when evaluating your wordpress blog.
Enter your average monthly pageviews from the last 12 months from Google Analytics for the most accurate picture
Include all revenue sources — display ads, affiliate commissions, sponsored posts, and any digital products
Specify your domain age as older, established domains command meaningful premiums from buyers
Include your email subscriber count — this is a key value driver that many blog owners undercount
WordPress Blog Market Insights
Content sites and blogs remain the most actively traded digital asset category. Empire Flippers reports that content sites are their #1 listing type by volume, with average sale prices between $100,000 and $500,000. Motion Invest specializes in smaller content sites ($10,000-$100,000) and facilitates hundreds of transactions annually. Flippa is the largest marketplace by listing volume for blogs of all sizes. In 2026, blogs with strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are commanding premium multiples as Google continues to prioritize authoritative content. AI-generated content has created a two-tier market: blogs with genuine expertise and original content are more valuable than ever, while commodity content sites relying on AI have seen compressed multiples of 20-25x. Niche sites in finance, health, technology, and B2B continue to command the highest valuations.
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WordPress Blog Valuation FAQ
How much is my blog worth?
Blogs typically sell for 30-45x monthly net profit. A blog earning $1,500/month profit is worth approximately $45,000-$67,500. A blog earning $5,000/month profit could sell for $150,000-$225,000. The exact multiple depends on traffic sources, revenue diversity, niche, domain authority, and growth trajectory. Blogs with strong organic traffic and multiple revenue streams earn the highest multiples.
How are blog valuations calculated?
Blog valuations use trailing 12-month average monthly net profit multiplied by 30-45x. The multiple is adjusted based on: traffic volume and sources (organic search is most valuable), revenue stream diversity, domain age and authority, content quality and quantity, email list size, niche competitiveness, and growth trend. Blogs with declining traffic or revenue are valued at the low end or below typical ranges.
Where can I sell my blog?
The best platforms for selling blogs are Empire Flippers (vetted listings, typically $100K+, highest sale prices but 15% commission), Motion Invest (smaller sites $10K-$100K, quick sales), Flippa (all price ranges, largest marketplace), and FE International (premium content businesses). For blogs worth under $10,000, Flippa or direct sales through blogging communities work best. For blogs worth $500K+, specialized brokers can find strategic buyers willing to pay premium prices.
What makes a blog more valuable?
The most valuable blogs have: consistent revenue for 12+ months, diversified traffic (primarily organic search), multiple revenue streams, high-quality evergreen content that ranks well, an engaged email list, strong domain authority with clean backlinks, and a clear niche focus. Blogs that can run passively with minimal owner involvement and have documented processes command the highest multiples.
Do pageviews or revenue matter more for blog valuation?
Revenue matters more because it's the basis of the valuation multiple. However, high pageviews with low revenue actually indicate upside potential — a blog with 200,000 monthly pageviews earning only $1,000/month is under-monetized and a buyer could easily 3-5x the revenue by adding display ads, optimizing affiliate placements, or launching products. Buyers pay for current revenue but factor in unrealized monetization potential when making offers.